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relationship Marketing Theory - Jeffrey Heilbrunn

term relational loyalty. In the worst cases, financial programs can negatively impact customer-seller relationships depending on the accompanying message...

Strategic ManageMent concepts and cases - The #1 …

Strategic ManageMent concepts and cases A Competitive AdvAntAge ApproACh A01_DAVI4797_15_SE_FM.indd 1 11/27/13 12:33 AM...

social Marketing For Public Health - Jones & Bartlett

In their article, they provided a clear definition for social marketing, discussed the requisite conditions for effective social marketing, elaborated on the social ......

Revised Syllabus For Bachelor of Commerce Part-I …

B Accredited By NAAC Revised Syllabus For Bachelor of Commerce Part-I (B.Com. Part -I) Sem-I & Sem-II Introduced from June 2010 and Onwards (Subject to the ......

A Practical Guide to Market Research - Global Strategy, …

Ayer & Son. Since that time, the market research industry has ben-efited from advances in psychology, sociology and technology. The development of marketing as a key ......

Methods of Social Media Research: Data Collection & …

Methods of Social Media Research: Data Collection & Use in Social Media Florida State University College of Communication and Information . Sanghee Oh...

Using Interpretive Qualitative Case Studies for ...

International Journal of Doctoral Studies Volume 10, 2015 Cite as: Ponelis, S. R. (2015). Using interpretive qualitative case studies for exploratory research in ......

PERCEIVED VALUE, SERVICE QUALITY, CORPORATE IMAGE …

the provider again. Numerous research studies showed that companies can generate more profit through retaining their current customers rather than...

Working Capital Management Practices of small Firms …

International Journal of Academic Research in Business and Social Sciences January 2012, Vol. 2, No. 1 ISSN: 2222-6990 568 www.hrmars.com/journals...

A Strategic Household Purchase: Consumer House BuyingBehavior

A Strategic Household Purchase: Consumer House BuyingBehavior Mateja Kos Kokli cˇ Irena Vida The aim of this study is to examine consumer house-buying behavior...

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